Not All Dog Trainers Are Created Equal: What You Need to Know Before Hiring One
Written by Lauren Tsao, MS, CDBC, CPDT-KA
Photo shows german shepherd standing with owner.
Selecting a dog trainer or behavior consultant is one of the most important decisions you’ll make as a dog owner. After all, this person will guide you and your dog through challenges, build trust, and help foster a harmonious relationship. However, many dog owners don’t realize that the dog training industry is unregulated. This means anyone can call themselves a dog trainer, regardless of their knowledge, experience, or qualifications.
This lack of regulation means it’s up to you, the dog owner, to carefully vet potential trainers or consultants. Let’s discuss why credentials matter, the wide variations in certification processes, and what sets experienced professionals apart.
No Standard Requirements to Become a Dog Trainer
Unlike professions such as veterinary medicine or human psychology, dog training doesn’t require formal education, licensing, or even a baseline level of knowledge. Anyone can print a business card and claim to be a trainer or behavior expert.
While there are many talented, self-taught trainers, this lack of regulation leaves the door open for those with little to no understanding of canine behavior, science-based methods, or humane training practices. Some trainers may rely on outdated or punitive techniques that can harm a dog’s mental and emotional well-being, all while charging a premium for their services.
Not All Certifications Are Created Equal
While some trainers choose to pursue certification to demonstrate their skills and knowledge, it’s important to recognize that certification processes vary widely in rigor and quality.
For example, a popular franchise touting its certified trainers requires just the following to complete their certification:
25 hours of online coursework.
18 hours of virtual training.
18 days of hands-on training.
That’s a total of approximately 2.5 days of training and 18 days around dogs to become “certified.” This is frankly, horrifying to me as a professional who has spent years working on my skills and still feels I have more to learn each and every day.
As a certified behavior consultant with a Master’s degree in Applied Animal Behavior and Welfare, my education involved years of in-depth study and research into animal learning, behavior modification, welfare science, and training methodologies. I needed a related 4-year degree and hands-on training experience to even be accepted into the program. My experience extends far beyond the classroom, with over 20 years of hands-on training experience across multiple species, including dogs, horses, chickens, and even exotic animals.
This depth of knowledge allows me to approach each dog with a understanding of:
Behavior science and how it applies to real-world training.
Individual learning styles and personality differences in dogs.
The impact of medical, environmental, and emotional factors on behavior.
Humane, evidence-based strategies to address complex behavior issues like aggression, reactivity, and fear.
Every day, I remind myself there’s always more to learn, practice, and grow within my profession. Certifications are not the destination. They are stepping stones in a lifelong journey of expanding knowledge and refining skills. A trainer who isn’t actively pursuing certifications, degrees, or continuing education has, in essence, stopped that journey.
Dog training and behavior consulting isn’t a field where someone can rely on being a “natural.” It’s an ever-evolving profession, fueled by new research and deeper understandings of canine behavior. Keeping pace with this growth requires a commitment to learning and the ability to adapt methods as science and best practices progress. These skills aren’t innate. They are developed through education, practice, and a dedication to staying at the forefront of the field.
Why This Matters for Your Dog
When choosing a trainer or behavior consultant, credentials, experience, and methodology can make the difference between success and frustration. Here’s why selecting the right professional matters:
A Thorough Understanding of Behavior: Professionals with advanced education or extensive experience can identify what is keeping the behavior concerns alive (ex. dogs barks to create distance between themselves and others), rather than just addressing the common labels (ex. “reactive dog” = XYZ protocol).
Evidence-Based, Humane Methods: Certified behavior consultants and experienced trainers prioritize your dog’s well-being, using techniques backed by behavioral science and have an interest in ensuring positive outcomes for both dog and owner.
Tailored Solutions: Every dog is unique. A skilled trainer or consultant will develop a customized plan that fits your dog’s specific needs, rather than relying on one-size-fits-all approaches. However, no dog needs a heavy hand to learn.
Avoiding Harmful Practices: Trainers with insufficient education or experience may unknowingly use harsh, aversive methods that can worsen behavioral issues or damage your bond with your dog.
Red Flags to Watch Out For
When evaluating potential trainers or behavior consultants, be mindful of these red flags:
No Certification or Experience: Lack of credentials or verifiable hands-on experience.
Guaranteed Results: Behavior is complex, and no trainer can guarantee a specific outcome.
Punitive Methods: Reliance on techniques like shock collars, leash corrections, or intimidation, rather than positive reinforcement.
Short Training Programs: Certification processes requiring minimal hours or coursework may not provide enough depth to address complex issues.
What to Look for in a Dog Trainer or Consultant
Formal Education or Advanced Certification: Look for credentials from recognized organizations or advanced degrees in animal behavior. Some well-known organizations are CCPDT, IAABC, PPG, Karen Pryor Academy, and Jean Donaldson’s Academy.
Experience with Complex Cases (If You Have A Complex Concern or Multiple Concerns): A dog behavior consultant with a background in addressing issues like aggression, reactivity, or fear may be better equipped to help than a dog trainer who specializes in basic manners.
Positive Reinforcement, Evidence-Based Methods: Seek professionals who use humane, positive reinforcement-based approaches and track progress during their programs. Be cautious when using this to select trainers however. Most trainers use positive reinforcement to some degree. However, that might not be the first step in their training plan and/or a large percentage of it.
Transparent Process: Reputable trainers will clearly outline their methods, experience, and the training plan they recommend for your dog.
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Your dog deserves the best care and guidance, especially when it comes to behavior and training. Choosing a trainer or behavior consultant with proven expertise ensures that you’re not only addressing current challenges, but also building a foundation for long-term success and trust.
📞 Contact Faithfully Yours Dog Training today to schedule a consultation or learn more about our services. With over 20 years of experience, a Master’s degree in Applied Animal Behavior, and a commitment to humane, science-based training, we’re here to help you and your dog thrive. Whether you’re dealing with aggression, fear, or reactivity, we’ll create a customized plan tailored to your dog’s unique needs. Let’s start your journey today!
