As we near the end of this blog series, as I was reading in Ferrazzi’s book, “Leading Without Authority” (2020) we are following for this series, I wondered when we would reach the topic of positive reinforcement. Any experienced animal trainers know how important reinforcing desired behavior is, but they also know about the positive effects on psychology in both animals and humans. And finally, that chapter has come!

Photo Credit: https://puppyhero.com/breed/nova-scotia-duck-tolling-retriever

As professional animal trainers, trust is a colossal part of our job whether we are aware of it or not. We need the trust of the animal so, we can function as a team with the animal and we aren’t injured. However, we also need the trust of the human-side of the equation. The animal’s owner must trust in our opinion, expertise, and ability to provide the results they are asking for in a humane and effective way.